:root{--night:#101615;--night2:#1b2521;--lime:#d5fa64;--orange:#ff7957;--cream:#f5f0e5;--paper:#fffdf6;--ink:#19201c;--muted:#b8c0b5;--line:rgba(255,255,255,.14)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--night);color:#fff;font-family:Inter,Arial,sans-serif;line-height:1.5}a{color:inherit;text-decoration:none}.wrap{width:min(1160px,calc(100% - 40px));margin:auto}.nav{position:sticky;top:0;z-index:20;background:rgba(16,22,21,.94);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}.navin{height:70px;display:flex;align-items:center;justify-content:space-between}.brand{font-weight:950;letter-spacing:-.04em}.brand span{color:var(--lime);margin-left:4px}.links{display:flex;align-items:center;gap:25px;font-size:14px;color:#e2e7dd}.links a:hover,.textlink:hover{color:var(--lime)}.links .cta{background:var(--lime);color:var(--ink);padding:10px 16px;border-radius:99px;font-weight:900}.hero{min-height:630px;display:grid;grid-template-columns:1.03fr .97fr;gap:55px;align-items:center;padding-top:66px;padding-bottom:68px;position:relative}.hero:before{content:"";position:absolute;width:600px;height:600px;left:-210px;top:-180px;background:radial-gradient(circle,rgba(213,250,100,.12),transparent 68%);pointer-events:none}.hero-copy{position:relative;z-index:1}.eyebrow{font-size:11px;font-weight:900;letter-spacing:.16em;text-transform:uppercase;color:var(--lime)}h1{font-size:clamp(56px,8.5vw,102px);line-height:.88;letter-spacing:-.075em;margin:22px 0 22px;max-width:800px}h1 em,h2 em{color:var(--lime);font-style:normal}.lead{font-size:clamp(18px,2vw,22px);max-width:650px;color:#d0d7cb}.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}.btn{display:inline-flex;align-items:center;justify-content:center;padding:13px 19px;border-radius:99px;font-size:14px;font-weight:900;border:1px solid rgba(255,255,255,.24);transition:.2s}.btn:hover{transform:translateY(-2px)}.btn.primary{background:var(--lime);border-color:var(--lime);color:var(--ink)}.micro{color:var(--muted);font-size:12px;margin-top:22px;letter-spacing:.04em}.hero-reel{max-width:430px;width:100%;justify-self:end}.reel-frame,.embed{background:#050605;border:1px solid var(--line);border-radius:22px;overflow:hidden;position:relative}.reel-frame{height:540px}.reel-frame iframe,.embed iframe{width:100%;height:100%;border:0;display:block}.reel-note{display:flex;align-items:center;gap:9px;padding:13px 2px;color:var(--muted);font-size:10px;letter-spacing:.08em;font-weight:800}.reel-note a{margin-left:auto;color:var(--lime);letter-spacing:0;font-size:12px}.dot{width:8px;height:8px;background:var(--orange);border-radius:50%;display:inline-block}.proofbar{background:var(--night2);border-block:1px solid var(--line)}.metrics{display:grid;grid-template-columns:repeat(5,1fr)}.metric{padding:25px 20px;border-right:1px solid var(--line)}.metric:first-child{padding-left:0}.metric:last-child{border:0}.metric b{display:block;font-size:clamp(30px,4vw,46px);line-height:1.05;letter-spacing:-.06em}.metric span{font-size:12px;color:var(--muted)}.proofnote{font-size:11px;color:var(--muted);padding:0 0 16px}.proofnote a{color:var(--lime)}section{padding:82px 0}.sectionhead{display:flex;justify-content:space-between;align-items:end;gap:36px;margin-bottom:30px}.sectionhead h2,.highlight h2,.contact h2{font-size:clamp(37px,5vw,62px);line-height:.96;letter-spacing:-.06em;margin:12px 0 0}.sectionhead p{max-width:440px;color:var(--muted);margin:0}.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.pillar,.format{border:1px solid var(--line);border-radius:20px;background:linear-gradient(145deg,#1b2521,#141b18);padding:23px}.pillar span,.format>span{font-size:10px;letter-spacing:.13em;font-weight:900;color:var(--lime)}.pillar h3{font-size:24px;line-height:1.04;letter-spacing:-.045em;margin:24px 0 10px}.pillar p,.format p{font-size:14px;color:var(--muted);margin:0}.highlight{background:var(--lime);color:var(--ink);padding:56px 0}.highlight .eyebrow{color:#556b1c}.highlight h2 em{color:#41551a}.highlight-in{display:grid;grid-template-columns:.9fr 1fr auto;align-items:center;gap:35px}.highlight-in p{max-width:460px;margin:0;color:#38432d}.highlight .btn.primary{background:var(--ink);border-color:var(--ink);color:white;white-space:nowrap}.video-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:17px}.video-card{border:1px solid var(--line);border-radius:22px;background:#1b2521;overflow:hidden}.embed{height:445px;border:0;border-radius:0}.video-info{padding:19px}.tag{font-size:10px;font-weight:900;letter-spacing:.13em;color:var(--lime)}.video-info h3{font-size:23px;line-height:1.05;letter-spacing:-.04em;margin:10px 0}.statline{display:flex;gap:8px;align-items:center;color:var(--muted);font-size:12px}.statline b{color:#fff}.video-info>a{display:inline-block;color:var(--lime);font-size:12px;font-weight:900;margin-top:14px}.center{text-align:center;margin-top:26px}.textlink{font-size:14px;color:var(--lime);font-weight:900}.contact-section{padding-top:26px}.contact{background:var(--orange);color:var(--ink);border-radius:28px;padding:42px;display:flex;justify-content:space-between;align-items:center;gap:24px}.contact .eyebrow{color:#4e2417}.contact h2{margin-top:14px}.darkbtn{border-color:var(--ink);color:var(--ink)}.footer{padding:32px 0;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:18px;color:var(--muted);font-size:11px}.footer a:hover{color:var(--lime)}.deckhero{padding:82px 0 40px}.deckhero h1{font-size:clamp(54px,8vw,88px);max-width:950px;margin-bottom:20px}.compact{padding-top:8px;padding-bottom:28px}.format-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.format h3{font-size:23px;line-height:1.05;letter-spacing:-.04em;margin:20px 0 10px}.deckgrid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.panel{background:var(--cream);color:var(--ink);border-radius:22px;padding:30px}.panel.dark{background:var(--night2);color:white;border:1px solid var(--line)}.panel h2{font-size:clamp(29px,4vw,44px);line-height:1;letter-spacing:-.05em;margin:0 0 16px}.panel p{color:inherit}.panel .lead{color:#d0d7cb}.fine{color:var(--muted);font-size:12px}.panel:not(.dark) .fine{color:#657065}.deckhero .lead{max-width:690px}.deckhero .actions{margin-top:25px}@media(max-width:900px){.hero{gap:28px}.pillars{grid-template-columns:repeat(2,1fr)}.highlight-in{grid-template-columns:1fr 1fr}.highlight-in .btn{grid-column:2;justify-self:start}.video-grid{grid-template-columns:repeat(2,1fr)}.format-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:680px){.wrap{width:min(100% - 28px,520px)}.navin{height:62px}.links{gap:0}.links a:not(.cta){display:none}.hero{min-height:0;grid-template-columns:1fr;padding-top:52px;padding-bottom:38px}.hero h1{font-size:clamp(57px,15vw,82px)}.hero-reel{justify-self:center;max-width:360px}.reel-frame{height:450px}.metrics{grid-template-columns:1fr 1fr}.metric{padding:18px 12px;border-bottom:1px solid var(--line)}.metric:first-child{padding-left:12px}.metric:nth-child(2){border-right:0}.metric:nth-child(3),.metric:nth-child(4){border-bottom:0}.metric b{font-size:35px}.proofnote{padding:0 0 14px}.sectionhead{display:block}.sectionhead p{margin-top:15px}.sectionhead h2,.highlight h2,.contact h2{font-size:42px}.pillars,.format-grid,.video-grid,.deckgrid{grid-template-columns:1fr}.pillar h3{margin-top:17px}.highlight{padding:42px 0}.highlight-in{grid-template-columns:1fr;gap:18px}.highlight-in .btn{grid-column:auto}.embed{height:480px}.contact{padding:30px 24px;align-items:flex-start;flex-direction:column}.footer{align-items:flex-start;flex-direction:column}.deckhero{padding:58px 0 30px}.deckhero h1{font-size:clamp(53px,14vw,76px)}section{padding:58px 0}.compact{padding-top:0;padding-bottom:22px}}

/* Brand-first single-page creator portfolio */
.category-nav{gap:19px}.short-intro{padding:62px 0 38px}.intro-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:50px;align-items:center}.intro-grid h2,.cat-head h2{font-size:clamp(34px,4.7vw,56px);line-height:.96;letter-spacing:-.06em;margin:12px 0 0}.intro-grid p{font-size:17px;color:#d0d7cb;max-width:650px;margin:0}.work-section{padding:35px 0 44px}.work-section .sectionhead{margin-bottom:22px}.jump-links{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}.jump-links a{padding:17px 18px;background:var(--night2);border:1px solid var(--line);border-radius:15px;font-weight:900;display:flex;justify-content:space-between;align-items:center}.jump-links a span{color:var(--lime);font-size:11px}.category-section{padding:55px 0 66px;scroll-margin-top:80px}.category-section.alt{background:#141b18;border-block:1px solid var(--line)}.cat-head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:24px}.cat-head p{max-width:390px;color:var(--muted);margin:0}.video-grid.two-up{grid-template-columns:repeat(2,minmax(0,1fr));gap:17px}.two-up .embed{height:500px}.retail-card{display:grid;grid-template-columns:150px 1fr auto;align-items:center;gap:25px;padding:28px;border-radius:22px;border:1px solid rgba(213,250,100,.35);background:linear-gradient(125deg,#26322b,#1b2521)}.retail-mark{display:grid;place-content:center;text-align:center;width:116px;height:116px;border-radius:50%;background:var(--lime);color:var(--ink);font-weight:950;font-size:21px;line-height:.9;letter-spacing:-.06em}.retail-mark span{font-size:13px;letter-spacing:.04em;margin-top:5px}.retail-copy h3{font-size:clamp(24px,3vw,36px);letter-spacing:-.045em;line-height:1;margin:8px 0}.retail-copy p{max-width:650px;color:#d0d7cb;margin:0}.retail-note{font-size:12px;font-weight:800;color:var(--lime);margin-top:15px}.retail-disclaimer{margin:12px 2px 0}.category-section .fine{color:var(--muted)}
@media(max-width:900px){.category-nav{gap:12px}.intro-grid{gap:24px}.jump-links{grid-template-columns:repeat(2,1fr)}.retail-card{grid-template-columns:100px 1fr}.retail-mark{width:86px;height:86px;font-size:17px}.retail-card>.btn{grid-column:2;justify-self:start}.cat-head{align-items:start}}
@media(max-width:680px){.category-nav{overflow:auto;white-space:nowrap;max-width:77vw;gap:16px}.category-nav a:not(.cta){display:inline-block;font-size:12px}.category-nav .cta{padding:8px 12px;font-size:12px}.short-intro{padding:43px 0 28px}.intro-grid{grid-template-columns:1fr;gap:18px}.intro-grid p{font-size:15px}.work-section{padding:27px 0 32px}.work-section .sectionhead{margin-bottom:16px}.jump-links{gap:8px}.jump-links a{padding:13px 12px;font-size:13px}.category-section{padding:42px 0 48px}.cat-head{display:block;margin-bottom:19px}.cat-head p{margin-top:12px;font-size:14px}.cat-head h2{font-size:39px}.video-grid.two-up{grid-template-columns:1fr}.two-up .embed{height:455px}.retail-card{grid-template-columns:1fr;padding:23px;gap:15px}.retail-mark{width:76px;height:76px}.retail-card>.btn{grid-column:auto}.retail-copy h3{font-size:28px}}

/* Distinct samples and clear audience fit */
.ugc-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:17px;align-items:center}.ugc-grid .embed{height:500px}.facebook-card{display:flex;flex-direction:column}.fb-video-link{height:500px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;background:radial-gradient(circle at 50% 40%,#36443a,#101615 70%);color:var(--lime);font-size:11px;font-weight:900;letter-spacing:.13em}.play-mark{display:grid;place-items:center;width:74px;height:74px;padding-left:5px;border:1px solid rgba(213,250,100,.65);border-radius:50%;font-size:24px}.facebook-card .video-info{flex:1}.fit-strip{padding:32px 0;background:#1b2521;border-block:1px solid var(--line)}.fit-in{display:grid;grid-template-columns:auto 1fr;align-items:center;gap:10px 28px}.fit-in p{margin:0;color:#d0d7cb;font-size:16px}.fit-in p b{color:#fff}.fit-in small{grid-column:2;color:var(--muted);font-size:11px}@media(max-width:900px){.metrics{grid-template-columns:repeat(3,1fr)}.metric:nth-child(3){border-right:0}.ugc-grid{grid-template-columns:1fr}.ugc-grid .embed,.fb-video-link{height:455px}}@media(max-width:680px){.metrics{grid-template-columns:1fr 1fr}.metric:nth-child(3){border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.metric:nth-child(4){border-bottom:1px solid var(--line)}.metric:nth-child(5){border-right:0}.fit-in{grid-template-columns:1fr;gap:8px}.fit-in small{grid-column:auto}}

/* Clear offer menu for brands, restaurants and local businesses */
.rates-section{padding:72px 0 78px;background:radial-gradient(ellipse at 12% 0%,rgba(213,250,100,.07),transparent 42%),var(--night)}
.rates-section .cat-head{margin-bottom:28px}
.rate-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;align-items:stretch}
.rate-card{display:flex;flex-direction:column;padding:26px 23px 22px;border-radius:20px;border:1px solid var(--line);background:linear-gradient(150deg,#1d2924,#141b18)}
.rate-card.featured{border-color:rgba(213,250,100,.65);box-shadow:0 0 34px rgba(213,250,100,.08)}
.rate-card h3{font-size:25px;line-height:1.03;letter-spacing:-.045em;margin:14px 0 4px}
.rate-price{font-size:clamp(34px,4vw,48px);font-weight:950;letter-spacing:-.07em;color:var(--lime);margin:5px 0 13px}
.rate-price small{font-size:13px;letter-spacing:0;color:var(--muted);font-weight:700}
.rate-card ul{list-style:none;padding:0;margin:0 0 18px;display:grid;gap:9px;color:#d0d7cb;font-size:13px}
.rate-card li:before{content:"✓";color:var(--lime);font-weight:900;margin-right:9px}
.rate-secondary{margin-top:auto;padding:14px 0 11px;border-top:1px solid var(--line);display:grid;gap:3px;font-size:13px}
.rate-secondary b{color:#fff}.rate-secondary span{font-size:12px;color:var(--muted);line-height:1.45}
.rate-note{font-size:11px;color:var(--muted);margin:10px 0 0;line-height:1.5}
.rate-note b{color:#fff}
.rate-terms{display:flex;justify-content:space-between;gap:16px;margin:19px 1px 0;color:var(--muted);font-size:11px;line-height:1.5}
.rate-cta{display:flex;gap:10px;flex-wrap:wrap;margin-top:23px}
.rate-cta .btn{font-size:12px;padding:11px 15px}
@media(max-width:900px){.rate-grid{grid-template-columns:1fr 1fr}.rate-card:last-child{grid-column:1/-1}.rate-card:last-child .rate-secondary{margin-top:0}.rate-terms{display:grid}}
@media(max-width:680px){.rates-section{padding:48px 0 52px}.rate-grid{grid-template-columns:1fr}.rate-card:last-child{grid-column:auto}.rate-terms{gap:6px}.rate-cta{display:grid}.rate-cta .btn{width:100%}}

/* More Caleb in the first screen; smaller, cleaner video galleries */
.hero{min-height:570px;gap:42px}
.hero h1{font-size:clamp(55px,7.2vw,84px);line-height:.9}
.hero-reel{max-width:390px}
.reel-frame{height:455px}
.video-grid.two-up{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.two-up .embed{height:390px}
.video-grid.three-up{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.three-up .embed{height:370px}
.video-card{border-radius:18px}
.video-info{padding:16px}
.video-info h3{font-size:20px}
.ugc-grid .embed,.fb-video-link{height:400px}
@media(max-width:900px){.hero{min-height:0}.hero-reel{max-width:360px}.reel-frame{height:430px}.video-grid.three-up{grid-template-columns:repeat(2,minmax(0,1fr))}.three-up .embed{height:400px}}
@media(max-width:680px){.hero h1{font-size:clamp(51px,13.5vw,74px)}.reel-frame{height:430px}.video-grid.two-up,.video-grid.three-up{grid-template-columns:1fr}.two-up .embed,.three-up .embed{height:430px}.ugc-grid .embed,.fb-video-link{height:430px}}

/* Brand proof wall: concise experience signals, with confirmed partnership status kept clear. */
.brand-proof{padding:42px 0 48px;background:linear-gradient(180deg,#141b18,#101615)}
.brand-proof-head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:18px}
.brand-proof-head h2{font-size:clamp(30px,4vw,43px);line-height:.98;letter-spacing:-.06em;margin:10px 0 0}
.brand-proof-head p{max-width:360px;color:var(--muted);font-size:14px;margin:0}
.brand-proof-grid{display:grid;grid-template-columns:.85fr 1fr 1.4fr;gap:12px}
.brand-proof-card{min-width:0;padding:18px;border-radius:17px;border:1px solid var(--line);background:linear-gradient(145deg,#1b2521,#141b18)}
.brand-proof-card.partner-proof{border-color:rgba(213,250,100,.42)}
.brand-chip-row{display:flex;gap:7px;flex-wrap:wrap;margin-top:13px}
.brand-chip{display:inline-flex;align-items:center;gap:6px;padding:7px 10px;border-radius:99px;border:1px solid rgba(255,255,255,.17);background:rgba(255,255,255,.035);font-size:12px;font-weight:800;color:#f5f0e5;white-space:nowrap}
a.brand-chip:hover{color:var(--lime);border-color:rgba(213,250,100,.55)}
.brand-chip small{font-size:9px;color:var(--lime);font-weight:900;text-transform:uppercase;letter-spacing:.08em}
.brand-chip.strong{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.brand-chip.strong small{color:#45551e}
.brand-chip.upcoming{border-color:rgba(255,121,87,.5)}
.brand-chip.upcoming small{color:#ff9b80}
.brand-proof-card>p{margin:11px 0 0;color:var(--muted);font-size:11px;line-height:1.4}
.brand-proof-note{margin:12px 2px 0;color:var(--muted);font-size:10px}
@media(max-width:900px){.brand-proof-grid{grid-template-columns:1fr 1fr}.brand-proof-card:last-child{grid-column:1/-1}}
@media(max-width:680px){.brand-proof{padding:34px 0 39px}.brand-proof-head{display:block;margin-bottom:14px}.brand-proof-head p{margin-top:10px;font-size:13px}.brand-proof-grid{grid-template-columns:1fr}.brand-proof-card:last-child{grid-column:auto}.brand-proof-card{padding:16px}.brand-chip{font-size:11px;padding:7px 9px}.brand-proof-note{line-height:1.5}}